Sci Fi channel has, for weeks, been advertising
an "unauthorized documentary" [some even
called it a "disturbing expose" ] about
M. Knight Shyamalan. The story was that M. Knight
first cooperated, but then tried to shut it down when
producers delved too deeply into his personal life. The
documentary advertised that it would present a "buried
I'll be the first to admit that the documentary
sounded interesting, but something about it just didn't
seem right. My wife speculated, a couple of weeks
ago, that M. Knight was probably behind the whole
thing... and it turns out she was right.
Today the Sci Fi cable network and parent company
NBC Universal acknowledged that the documentary was
really part of a "guerrilla marketing"
hoax that went too far. It seems that "a number of
entertainment journalists..." were left "...grumbling
after they were duped..."
I watched the special and it was so obvious that
the doc was set -up, that anyone who is upset because
they were duped should be upset with himself for being