{"id":10319,"date":"2006-07-09T13:12:41","date_gmt":"2006-07-09T17:12:41","guid":{"rendered":"http:\/\/stallonezone.com\/wordpress\/?p=10319"},"modified":"2018-09-16T13:14:27","modified_gmt":"2018-09-16T17:14:27","slug":"everlast-rocky-equipment","status":"publish","type":"post","link":"https:\/\/stallonezone.com\/wordpress\/2006\/07\/09\/everlast-rocky-equipment\/","title":{"rendered":"Everlast “Rocky” Equipment"},"content":{"rendered":"

\"\"<\/p>\n

On\u00a0June 20, 2006<\/b>,\u00a0Everlast Worldwide Inc<\/b>. announced a licensing agreement with\u00a0MGM Consumer Products<\/b>\u00a0to produce\u00a0Everlast\/Rocky<\/b>\u00a0sporting goods and a toy collection to include youth boxing equipment, heavy bags and inflatables.<\/p>\n

Set to launch in\u00a0October<\/b>\u00a0of this year to coincide with the\u00a030th anniversary<\/b>\u00a0of the original\u00a0“Rocky”\u00a0<\/b>film and the\u00a0December 22nd<\/b>\u00a0release of\u00a0“Rocky Balboa”<\/b>, the\u00a0Everlast\/Rocky<\/b>\u00a0products will be available at select retailers and online stores.\u00a0Everlast<\/b>plans a comprehensive marketing strategy that will include special events, retail promotions, direct mail and cross-promotions featuring all six of the\u00a0“Rocky”<\/b>\u00a0motion pictures and more. Consumer prices for\u00a0Everlast’s\/Rocky<\/b>\u00a0merchandise will range from\u00a0$15<\/b>\u00a0to\u00a0$60<\/b>.<\/p>\n

Representatives from both\u00a0Everlast<\/b>\u00a0and\u00a0MGM<\/b>\u00a0expressed great excitement about this joint venture.\u00a0Seth Horowitz<\/b>,\u00a0Chairman, President and CEO of Everlast Worldwide<\/b>, announced, “This license agreement unites two icons, namely the beloved\u00a0Rocky<\/b>character with\u00a0Everlast<\/b>, one of the sporting world’s preeminent brands. The\u00a0Rocky<\/b>character brings to life\u00a0Everlast<\/b>‘s key brand attributes – toughness, durability, and staying power.”\u00a0Travis Rutherford<\/b>,\u00a0executive vice president<\/b>\u00a0of\u00a0MGM Consumer Products and Location Based Entertainment<\/b>, added, “We are elated to be celebrating the\u00a030th anniversary<\/b>\u00a0of the\u00a0“Rocky”<\/b>\u00a0franchise and the release of the new\u00a0Rocky Balboa<\/b>\u00a0film,” said . “This co-branded initiative with\u00a0Everlast<\/b>\u00a0will bring a new offering of high-quality products to sports and boxing enthusiasts and\u00a0Rocky\u00a0<\/b>fans through all generations.”<\/p>\n

For more details click\u00a0HERE<\/span><\/b><\/a>.\u00a0– Craig<\/b><\/p>\n

– Craig<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

On\u00a0June 20, 2006,\u00a0Everlast Worldwide Inc. announced a licensing agreement with\u00a0MGM Consumer Products\u00a0to produce\u00a0Everlast\/Rocky\u00a0sporting goods and a toy collection to include youth boxing equipment, heavy bags and inflatables. Set to launch in\u00a0October\u00a0of this year to coincide with the\u00a030th anniversary\u00a0of the original\u00a0“Rocky”\u00a0film and the\u00a0December 22nd\u00a0release of\u00a0“Rocky Balboa”, the\u00a0Everlast\/Rocky\u00a0products will be available at select retailers and online stores.\u00a0Everlastplans […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[75,9,46],"tags":[],"class_list":["post-10319","post","type-post","status-publish","format-standard","hentry","category-75","category-rocky","category-training"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3r2Pe-2Gr","_links":{"self":[{"href":"https:\/\/stallonezone.com\/wordpress\/wp-json\/wp\/v2\/posts\/10319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stallonezone.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stallonezone.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stallonezone.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stallonezone.com\/wordpress\/wp-json\/wp\/v2\/comments?post=10319"}],"version-history":[{"count":1,"href":"https:\/\/stallonezone.com\/wordpress\/wp-json\/wp\/v2\/posts\/10319\/revisions"}],"predecessor-version":[{"id":10320,"href":"https:\/\/stallonezone.com\/wordpress\/wp-json\/wp\/v2\/posts\/10319\/revisions\/10320"}],"wp:attachment":[{"href":"https:\/\/stallonezone.com\/wordpress\/wp-json\/wp\/v2\/media?parent=10319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stallonezone.com\/wordpress\/wp-json\/wp\/v2\/categories?post=10319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stallonezone.com\/wordpress\/wp-json\/wp\/v2\/tags?post=10319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}