SLY: START YOUR ENGINES!

The October 19th issue of Entertainment Weekly contains a bit of Sly news in the On the Air column by Lynette Rice: And so on… 

Gentleman, start your engines! Hoping that racing fans will go along for the joyride, NBC is developing two NASCAR-themed dramas for fall 2002. Sources say Sylvester Stallone is teaming with Brad Grey Television to produce a spin-off of his motion picture Driven, while Regency Television is developing a series about two NASCAR drivers and their families. Why the interest in fast cars? Consider the recent appeal of NASCAR on NBC and TNT: Ratings are not only up 20 percent over last year, but the sport has begun to pique the interest of the advertiser-friendly 18-49 demographic – many of whom turned out to see this summer’s drag-racing drama The Fast and the Furious

– Craig Zablo (October 20, 2001)