Sly, his brother Frank and former boxing world champion Sugar Ray Leonard attended an open casting call for ‘The Contender,’ at the La Brea Gym in Los Angeles Tuesday, May 25, 2004.
– Craig
The #1 Sylvester Stallone Fan Site in the World!
Sly, his brother Frank and former boxing world champion Sugar Ray Leonard attended an open casting call for ‘The Contender,’ at the La Brea Gym in Los Angeles Tuesday, May 25, 2004.
– Craig
From the Associated Press Sat, Apr 24, 2004
ESSEN, Germany – Sylvester Stallone, the star of the five “Rocky” movies, says he’s hoping to draw people who don’t like boxing to his latest on-screen venture — a reality television show featuring young fighters.
Stallone, 57, is the executive producer of “The Contender,” slated to start next year, finding and grooming would-be boxers.
“All these 16 fighters must have a very good story and an interesting background,” Stallone said Saturday at a fitness fair in Germany. “You’ll get to know their wives and children, their mothers. It’s very emotional.”
“What I really want is for people, especially women, who don’t like boxing, to watch this show because it’s a drama,” he added.
The winner of the NBC series is to get $1 million and the chance to become a professional prize fighter. The boxers will fight one another in a weekly elimination process similar to other reality shows.
Stallone, in Essen to promote his nutritional products company, Instone, said he likely would no longer be tempted by a major movie role that would take him away from his family for months.
“I had my high point 30 years ago,” he said. “I had a very unusual career. It was too good — how do you top that?”
Hi this is Eric Poll founder of www.slycentral.com. I recently found out that Sylvester Stallone will be appearing on the Tonight Show on April 2nd at 11:35 pm. I have always wanted to have Sylvester Stallone on Jay Leno and now we got our wish.
Thanks Eric Polli .
Thanks Eric! – Craig Zablo
Former Heavyweight Champion George Foreman has signed to appear on NBC’s reality show The Contender alongside Sly Stallone and Sugar Ray Leonard.
From Liz Smith’s March 19, 2004 Newsday.com column:
Sly’s definitely a ‘Contender’
JEALOUSY, ENVY, hurt pride, hurt feelings – sounds like the recipe for a soap opera or a love affair, doesn’t it? But, no, it’s big business. Big movie business.
For years, Sylvester Stallone has been trying to talk his original “Rocky” producer, Irwin Winkler, and the owners of the “Rocky” franchise, MGM, into another film about the indefatigable boxing hero. Sly sat down on more than one occasion and wrote an unpaid-for original screenplay for what would be the sixth round of the Philadelphia- based classic. The last one he titled “Puncher’s Chance,” giving himself a role in it as a boxing veteran.
So, some months ago, I ran into the gifted Winkler at the theater and, during the intermission, put my two cents in that the world will always be ready to welcome another “Rocky” movie, and why didn’t he get moving? (The original won the Oscar back in 1976; its theme music became a classic, and there have already been four sequels, all of them successful. The “Rocky” idea has earned at least $1.5 billion.)
While I didn’t give myself credit for actually pushing Winkler, it began to look as if he and MGM would finally move on the project. Little did I realize that behind the scenes, MGM’s head man Alex Yemenidjian, who had been saying the “Rocky” idea was passe, suddenly decided that MGM would distribute such a movie, only if the money was raised elsewhere to make it. This reluctance and lack of faith seemed a bit odd since “Rocky” is MGM’s second-largest asset after the James Bond movies.
In the meantime, Stallone, who has waited and waited while MGM and Winkler dragged their feet, was convinced by “Survivor” producer Mark Burnett and DreamWorks’ Jeffrey Katzenberg to star in their coming reality TV show about aspiring young boxers. “The Contender” could bow as early as November and will show us youngsters getting to live out their boxing dreams. Stallone will play a kind of Donald Trump figure; he’ll be the one to say “You’re down for the count” or “Count 10; you’re out!” Stallone will not only star, he’ll be executive producer, and he owns this show with Katzenberg and Burnett for NBC.
Since “The Contender” announcement, MGM and Winkler have both been galvanized and have exploded in fury at their old friend Stallone. Yemenidjian is quoted as saying that, as a result of the planned television series, “Now we, MGM, will do the real Rocky!” Stallone, who created his fame and movie career when he wrote and starred in the original against all odds, is reported saying, with some justification in my view – “They are looking for the real Rocky; he’ll be on NBC in ‘The Contender.'”
Thinking on all of this and the unfortunate circumstance of the severing of the Stallone-Winkler friendship, a thought occurs to me. If “The Contender” is a big hit, as everyone expects since it sold for one of the highest prices ever in tube history, doesn’t this make another “Rocky” feature a hotter idea than ever? Just asking! Of course, I can’t imagine a “Rocky” sequel without Stallone in some guise or other. So everybody ought to kiss and make up.
Sly Stallone, Sugar Ray Leonard and Mark Burnett and Sylvester Stallone attended a news conference Saturday, March 13, 2004, in Las Vegas to promote The Contender.

The March 5, 2004 issue of Entertainment Weekly features the above item!
– Craig Zablo
NBC in ‘Contender’s’ Corner
Wed Feb 25, 7:36 AM ET
By Nellie Andreeva
LOS ANGELES (Hollywood Reporter) – On Sylvester Stallone’s home turf — the no-frills L.A. Boxing Club in a gritty part of downtown Los Angeles where he trains — the actor along with producer Mark Burnett officially announced “The Contender,” a new reality boxing series for NBC.
Sitting in front of a kickboxing ring decorated in white, red and blue, the two, who executive produce the project with DreamWorks’ Jeffrey Katzenberg, fielded questions Tuesday from reporters about the series, which will chronicle the lives of 16 aspiring boxers who vie for the top prize, which will include a monetary component as well as a chance at becoming a professional prizefighter.
“I’m going to be Donald Thump,” Stallone quipped when asked to compare his role on the show to that of Donald Trump on Burnett’s hit reality series “The Apprentice” on NBC.
There is an idea about getting such boxing greats as Muhammad Ali and Joe Frazier to appear on the DreamWorks TV/Mark Burnett Prods. show, and they may even spar with Stallone.
“Me actually going in the ring with a few of these people and friends, I think that will be kind of fun,” Stallone said.
The winner will not sign with any of the existing professional boxing organizations. Burnett confirmed that the goal is to launch a new federation that will handle the best contenders on the show.
“Right now, the focus is first of all to take 16 fighters and give them a chance,” Burnett said. “But going forward, yes, the intention is to protect these fighters and give them a chance.”
Reuters/Hollywood Reporter
Mark Burnett, creator of the reality television show ‘Survivor’ joined Sylvester Stallone for a press conference at the LA Boxing Club in Los Angeles take questions about their new reality television show ‘The Contender’ on Tuesday, Feb. 24, 2004.
Sly to Produce Reality TV Boxing Series
Tue Feb 24, 8:31 PM ET
By LYNN ELBER, AP Television Writer
LOS ANGELES – Sylvester Stallone is getting back into boxing — this time finding and grooming young fighters to compete in a reality television show.
The 57-year-old star of the five “Rocky” movies will be executive producer of “The Contender,” working with reality mogul Mark Burnett (“The Apprentice” and “Survivor”) and Jeffrey Katzenberg, a founder of DreamWorks SKG.
Stallone and Burnett, speaking at a news conference at a downtown boxing club Tuesday, said the NBC series will focus on the lives of boxing hopefuls in and outside the ring. NBC executives said the show will likely air in the 2004-05 season.
“‘Rocky’ wasn’t about boxing; it was about the people around him who gave him reason to go on,” said Stallone, who originated the role of hard-luck fighter Rocky Balboa role in the 1976 best-picture Oscar winner.
The idea of the new series was hatched by Katzenberg, the former Disney executive who went on to form his own studio with Steven Spielberg and David Geffen.
The series will follow would-be boxers from training camp through challenges in the ring over 16 episodes, with the winner getting $1 million and the chance to become a professional prize fighter. The boxers will fight one another in a weekly elimination process similar to other reality shows. Producers haven’t decided the weight class of the boxers yet.
Stallone said he will jump into the ring during the series and spar with some of the boxers. He believes the show will give boxers a Rockyesque chance at their dream.
“The door is now wide open again for you to have the opportunity to walk through it,” Stallone said, speaking to potential contestants.
Both he and Burnett expressed disenchantment with professional boxing today, saying the sport is often misrepresented on many fronts and has too many federations.
– Craig Zablo