In the October 13th issue of Entertainment Weekly, the picture to the left appears in an article by Scott Brown titled, “Critcial Condition.” This article explores the recent trend of movie and music companies to not release their movies and albums to critics for review before the scheduled release date.
Sly‘s name also turns up in Jim Mullen‘s “Hot Sheet” in the same issue. “GET CARTER: Sylvester Stallone proves he is still willing to go out on a limb as an actor. Here he takes on a speaking role.”
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I think it was a mistake not to give critics an early preview of “GET CARTER” to review. I believe this to be a mistake for three reasons:
1. GET CARTER IS A GOOD FILM. Not having the film available for early review by critics gives the impression that the studio has no faith in the film. This impression doesn’t just reach the critics, it also reaches the fans!
2. POSITIVE REVIEWS WOULD HAVE BEEN AVAILABLE FOR ADVERTISEMENTS AND PROMOTION. If the movie had been available for critics, sure, some of them would have knocked the film… but others would have praised it! Either way the critics would have been able to comment on the film because they had seen it. Now they can only comment on “why” the studio didn’t make it available for preview which creates…
3. MORE BAD PRESS FOR GET CARTER. Some newspapers/magazines/reviewers will make mention on the fact that although “GET CARTER” is at theaters now, the studio didn’t allow critics to review it… and then the speculation begins…
I really believe that the studio dropped the ball on this one.
– Craig Zablo (October 7, 2000)