Category: Training

Sly on M&F Cover

Craig / / 2008, Training

Craig,


I’ve been a long time reader of the Stallone Zone. I really appreciate all the effort you put into it, I read it every week. I just wanted to let you know that Rocky is in the latest issue of Muscle and Fitness. Here’s a brief excerpt on the article: Reel Muscle Rocky training scenes are the gold standard in cinematic muscle, but we’ve ranked nine sequences that offer stiff competition. There’s a picture of Rocky on the upper right of the magazine cover and more info on the Rocky training montages in the magazine. The website is muscleandfitness.com. Just wanted to pass it along. Keep up the great work!
Sincerely,
Jeff Farnham
Kernersville, NC

+++++

Thanks to Jeff for the tip. – Craig

Everlast “Rocky” Equipment

Craig / / 2006, Rocky, Training

On June 20, 2006, Everlast Worldwide Inc. announced a licensing agreement with MGM Consumer Products to produce Everlast/Rocky sporting goods and a toy collection to include youth boxing equipment, heavy bags and inflatables.

Set to launch in October of this year to coincide with the 30th anniversary of the original “Rocky” film and the December 22nd release of “Rocky Balboa”, the Everlast/Rocky products will be available at select retailers and online stores. Everlastplans a comprehensive marketing strategy that will include special events, retail promotions, direct mail and cross-promotions featuring all six of the “Rocky” motion pictures and more. Consumer prices for Everlast’s/Rocky merchandise will range from $15 to $60.

Representatives from both Everlast and MGM expressed great excitement about this joint venture. Seth Horowitz, Chairman, President and CEO of Everlast Worldwide, announced, “This license agreement unites two icons, namely the beloved Rockycharacter with Everlast, one of the sporting world’s preeminent brands. The Rockycharacter brings to life Everlast‘s key brand attributes – toughness, durability, and staying power.” Travis Rutherford, executive vice president of MGM Consumer Products and Location Based Entertainment, added, “We are elated to be celebrating the 30th anniversary of the “Rocky” franchise and the release of the new Rocky Balboa film,” said . “This co-branded initiative with Everlast will bring a new offering of high-quality products to sports and boxing enthusiasts and Rocky fans through all generations.”

For more details click HERE. – Craig

– Craig

Us Weekly’s “Stars – They’re Just Like Us!”

Craig / / 2005, Celebs, Training

The December 5, 2005 issue of US Weekly‘s “Stars – They’re Just Like Us!” section features Sly flexing with the following captions:

They’re Proud of Their Physiques!

Getting pumped for his upcoming Rocky and Rambo sequels, SYLVESTER STALLONE, 59, flashed his big guns leaving a Beverly Hills gym after a two-hour workout on November 14. “I’m just trying to keep up with the young bloods!” he has said.

– Craig

Sly in Training for “ROCKY VI”

Craig / / 2005, Rocky 6, Training

On September 16, 2005, Contactmusic.com posted the following:

Actor SYLVESTER STALLONE will be a tragic widower in the forthcoming film ROCKY VI following the death of his screen wife ADRIAN.

The 59-year-old is currently in training to begin shooting the sixth part of the iconic boxing series – and the movie will open with ROCKY BALBOA grieving by his late wife’s graveside.

In the film Rocky makes a boxing comeback and returns to the ring one last time.

While this isn’t “new” news, it is nice to see that it’s still newsworthy! – Craig