New SLY Magazine Coming!

Next Celebrity Mag Contender Could Prove A Real Knockout

Mediapost.com reported on October 1st that Sylvester Stallone and American Media are developing a new men’s fitness magazine which would feature Sly on the cover each month.

Here’s what the piece says:

He beat the odds to become a fictional heavyweight champion of the world, and won an Oscar in the process. Now sources tell Mag Rack that actor Sylvester Stallone is the next big celebrity magazine contender. Following in the footsteps of Rosie, Oprah, and Trump, American Media is developing Sly, a new health and fitness monthly aimed at older men, which would feature Stallone on the cover of each issue.

It’s a logical line extension for American Media, which already publishes Men’s Fitness, and already has an editorial talent pool in place to develop the personality-oriented workout book.

Assuming Stallone’s magazine actually makes it to the racks, he would immediately elevate his status as one of the more versatile figures in the media universe. The actor, best known for his roles as “Rocky” and “Rambo,” is also on the bill to host the new NBC boxing reality series “The Contender.”

Wouldn’t this be cool? – Craig

Sly Moves in Muscle & Fitness!

The October 2004 issue of Muscle and Fitness contains a 5 page tear out booklet/advertisement for Instone with a cool picture of Sly on the cover.

It focuses on the weight loss product Lean Fire and even contains ‘Sylvester Stallone’s Nutrition Notebook.’ Sly also reveals the title of his NEW book to be called, Sly Moves!!!

An excerpt:

” I now have total control over my conditioning, and it’s an incredibly empowering feeling ! ”

Sylvester Stallone

Peace,
Jazz

(Thanks Jazz! – Craig)

Sly Pumps Up Muscle & Fitness

Ernest Jazzman Resendes sent in the following:

The latest issue of Muscle of Fitness (September2004) has Sly Stallone on the cover !! Here’s a couple of pics an excerpts…

Sly is holding steady at a chiseled 196 pounds, 4 %-7% bodyfat. ”

“Society may step aside and let youth be served. I say they’ve got to move you out of the way first. “

“Over the years my biggest flaw was overtraining. In the gym six days a week, doing more sit ups at night…my body was in a constant state of breakdown. ” Now I focus on variety of exercises, working out three times a week for 90 minutes per session.

Oh, one of the coolest quotes in the Muscle and Fitness

…That something will be revealed in depth in the coming months, as he takes the lesson he’s learned over the years and puts them to paper…

“It’ll be a retrospective of how I’ve trained, “he says of a book he has in the works.”

Peace,

Jazz

Thanks to Jazz for the scans and quotes! – Craig

Sly All Over Flex Magazine

Ernest “Jazzman” Resendes sent in the following pic and message: Doren was nice enough to mention that Sly was all over the current issue of Joe Weider’s FLEX ( June 2004 ). I scanned one of the many INSTONE ads in the mag and a cool behind the scenes pic of Stallone and bodybuilder Mike Matarazzo at the 2004 Arnold Classic.

Have a great one !

Thanks to Doren and Ernest “Jazzman” Resendes!

– Craig

Sly All Over Flex Magazine

Ernest “Jazzman” Resendes sent in the following pic and message: Doren was nice enough to mention that Sly was all over the current issue of Joe Weider’s FLEX ( June 2004 ). I scanned one of the many INSTONE ads in the mag and a cool behind the scenes pic of Stallone and bodybuilder Mike Matarazzo at the 2004 Arnold Classic.

Have a great one !

Thanks to Doren and Ernest “Jazzman” Resendes!

– Craig

Sly, as chairman and founder of Instone, has been all over the news lately.

Instone and GNC [the #1 retail chain for nutritional supplements in the USA] have teamed to create the biggest launch ever for any nutrional product! Instone produces products ranging from supplements designed to increase muscle mass, or for use by anyone seeking a quick and healthy meal or snack. Other Instone products include meal replacement shakes, which will soon be packaged with a free educational fitness DVD starring Stallone.

Sly was inspired to create the line while working to lose the 44 pounds he gained for a role as a small-town sheriff in the movie Cop Land.

You can read more here, or here, or here, or just go here for all.

Sly is… In Touch!

From the November 10, 2003 issue of In Touch magazine…

Private Conversation with Sylvester Stallone: My Secret to Staying Young

Some excerpts…

Sylvester Stallone, who plans to revive the RAMBO franchise, is no stranger to the ups and downs of dieting. For his acclaimed role in 1997’s COPLAND, he gained 50 pounds and admitted that it was fun eating everything he loved.

” What you weigh is only a problem if it bothers you, ” he said. He adheres to a high protein, exercises and drinks lots of water.” Water is the key to good health, ” he pointed out.

” I always try and follow a good diet of low carb and high protein, but I love starches like bread and butter. If there’s any around, watch out. ”

” The only plastic surgery I’ve had was on my face in 1982 when I had drastic weight loss, “ Sly said candidly.

“For ROCKY 2, I was 195 pounds, but when I did ROCKY 3, I was down to 160, ” he explained. ” It was a really drastic weight loss, so I had to have the atrophied muscles tightened on the left side of my face. ”

“Being married has raised the quality of my life to unexpected heights” added the twice divorced actor. ” You’re almost obligated to try to be healthy for your children. I want to be around to see them graduate and walk down the aisle. ”

The issue also includes 3 family album pictures. Real nice.

Thanks to Ernest “Jazzman” Resendes and Mtotry.

– Craig Zablo